BetMGM has entered into a long-term partnership with Gannett, the publisher of USA Today, positioning BetMGM as the official online sportsbook operator for USA Today Sports.
Although the financial details of the agreement have not been disclosed, the partnership will integrate BetMGM’s data and odds across Gannett’s USA Today network, which includes over 300 online news platforms across 200+ markets in 43 states. This network covers more regions than the 38 states (plus Washington, DC) that currently allow sports betting.
As part of the deal, BetMGM’s sports betting odds will be featured in stories, providing data on betting lines, spreads, and over/under totals. The “Bet Now” feature will also be integrated, and BetMGM’s Sportsbook and Casino will be listed as partners on all USA Today Network websites, according to a statement from the companies.
The partnership further extends BetMGM’s reach in the media landscape, following its recent agreements to become the official odds provider for the Associated Press and its collaboration with the social media platform X (formerly known as Twitter).
Strategic Timing for Football Season
The announcement of the BetMGM-Gannett deal comes shortly after the second week of the 2024 NFL season, giving both companies ample opportunity to leverage this partnership during the busiest betting period in the US.
Additionally, BetMGM appears to be gaining traction early in the NFL season. Jefferies analyst James Wheatcroft recently reported that BetMGM’s betting handle for Week One in New York surged 54% compared to the previous year, while revenue jumped 24%.
NFL Betting Could Exceed Expectations
Prior to the start of the NFL season, the American Gaming Association (AGA) predicted that US bettors would wager $35 billion on the NFL through regulated sportsbooks in 2024. However, just two weeks into the season, some analysts are already raising expectations.
Macquarie analyst Chad Beynon now forecasts that North American operators will handle $37 billion in NFL bets this season, marking a 34% year-over-year increase. Beynon also estimated an NFL market hold of 16% for the week of Sept. 9–15, well above the long-term average of 9%, and a total sports betting market hold of 12% during the same period.
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