In a post on X, formerly known as Twitter, the company stated that starting at 8 pm Eastern time today, users with SuperBook mobile betting accounts in eight states would no longer be able to place sports bets. Customers can withdraw their funds immediately.

The SuperBook Nevada mobile betting app will remain operational, and the renowned SuperBook sportsbook at the Westgate Las Vegas Resort & Casino will stay open.

Another One Bites the Dust

SuperBook Sports is the latest online sportsbook operator to exit the US market, following a similar announcement by Super Group (NYSE: SGHC), the parent company of Betway, less than two weeks ago.

SuperBook Sports’ struggle to gain adequate market share is a common story in an industry increasingly dominated by DraftKings and FanDuel. According to a report published earlier this week by JMP Securities, these two operators accounted for a combined 74.5% of the US sports betting handle in the second quarter, with BetMGM coming in third at just 7%.

This highlights the challenge even well-known gaming brands face in competing with these industry giants.

SuperBook’s Limited Appeal Beyond Vegas

In Las Vegas, the SuperBook at the Westgate is considered a cornerstone of the city’s sports betting scene. Operational for over 35 years and spanning over 35,000 square feet, it is one of the largest venues of its kind worldwide.

Jay Kornegay and John Murray, two prominent figures in the industry, are frequently cited in sports media, lending further credibility to the SuperBook brand.

Despite its strong reputation, the operator was unable to compete effectively with the leading names in the US online sports betting market.

Discover best online betting site Singapore with Octabet betting news. Start your winning journey today! Register now!