NFL futures are heating up, and according to Caesars Sportsbook Head of Football Joey Feazel, much of the early action is landing on the Detroit Lions and Buffalo Bills.
Bills Lock In Cook
Buffalo gave bettors another reason to back them this week, inking running back James Cook to a four-year, $48 million extension. Pairing Cook with MVP-caliber QB Josh Allen balances out the offense, and the Bills now sit atop Caesars’ Super Bowl odds at +625, just ahead of the Eagles (+700). The Lions follow at +1100.
NFL Rules the Sportsbook
Feazel notes that outside of March Madness, nothing drives handle like the NFL. “The league keeps growing in popularity,” he said, pointing to potential schedule expansion that could land the Super Bowl on Presidents Day weekend in the near future. Caesars’ Las Vegas sportsbook often has to add seating during playoffs to handle demand.
Parity and Profitability
Last season’s early chaos—heavy favorites dropping games and lower scoring—proved a boon for sportsbooks. “The randomness and parity are what fuel the NFL betting industry,” Feazel explained. “On any given Sunday, any team can win.”
Kickoff Rule Change Could Shake Totals
This season introduces a key change: touchbacks will now spot the ball at the 35-yard line instead of the 30. That shift is expected to increase returns and boost scoring potential, though Feazel expects bettors and oddsmakers alike to take a wait-and-see approach.
Live Betting & Micro Markets on the Rise
Caesars continues to expand its in-game options, with micro markets—such as betting on whether a drive crosses midfield or ends in a touchdown—becoming increasingly popular. “It’s that instant gratification,” Feazel said, noting smaller stakes make these wagers fun and accessible.
Super Bowl Still the Crown Jewel
From prop bet crazes that started with William “The Fridge” Perry in 1986 to thousands of markets today, Caesars has turned the Super Bowl into a betting spectacle. “It’s the biggest action event of the year,” Feazel said.
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