FanDuel Sports Network has entered into a distribution partnership with VSiN, The Sports Betting Network, just in time for the NFL season kickoff.
Expanding Local Sports Coverage
Owned and operated by Main Street Sports Group, FanDuel Sports Network delivers more than 3,000 live sports events annually across 15 regional networks, including Detroit, Midwest, Southeast, and Wisconsin. The network serves as a media partner to multiple MLB, NHL, and NBA teams, offering fans year-round access to their local clubs.
With this new deal, FanDuel Sports Network platforms will feature VSiN’s sports betting content, including the weekday morning show “VSiN By the Books” (7–10 a.m. EST) on its app and nine regional networks.
Bringing Sports Betting to Local Fans
“We’re thrilled to bring VSiN’s unique sports betting content to the passionate fans that watch their favorite local teams play on FanDuel Sports Network,” said Steve Cohen, EVP of Talent and Programming. “This expansion strengthens VSiN’s position as the leading creator of sports betting content nationwide.”
Hosted by media veteran Dave Ross and former MLB pitcher Jensen Lewis, “VSiN By the Books” combines lively sports talk with betting insights, breaking down the previous night’s action while previewing upcoming games.
“At FanDuel Sports Network, everything starts with the local sports fan,” added Norby Williamson, President of Programming and Production at Main Street Sports Group. “Partnering with VSiN allows us to deliver sharp, entertaining betting coverage tied directly to the teams and games our audiences care about most.”
About VSiN
VSiN, The Sports Betting Network, was the first sports media company dedicated exclusively to serving bettors with news, analysis, and proprietary data. Its content is widely accessible through YouTube TV, SiriusXM, Rogers’ Sportsnet in Canada, NESN, Marquee Sports Network, MASN, Spectrum SportsNet LA, SportsNet Pittsburgh, iHeartRadio, TuneIn, more than 350 terrestrial radio stations across the U.S., VSiN.com, and VSiN Podcasts.
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