Optimove, a leading provider of iGaming and sports wagering solutions, has unveiled its new customer relationship management (CRM) tool, OptiLive, designed to enhance the in-game betting experience for sports bettors and gaming operators alike.
OptiLive enables sportsbooks to deliver personalized, real-time betting suggestions at scale, leveraging advanced technology to tailor recommendations based on individual player preferences. This launch coincides with a recent report by Optimove Insights, the company’s research division, which highlights the growing popularity of live betting as a significant revenue driver for sportsbooks.
In-Game Betting Spurs Higher Engagement
The report revealed that in the U.S., the average monthly spend on live betting is $1,583.90, compared to $846.20 for pre-match betting—an impressive 87% increase. This underscores the lucrative potential of in-game betting, which OptiLive is poised to capitalize on. The data also showed that dedicated in-game bettors consistently outspend those focused on pre-match wagering, making live betting an essential component of sportsbook profitability.
While live wagering has long been popular in Europe, it is now gaining significant traction in the rapidly expanding U.S. sports betting market.
Enhancing Customization with OptiLive CRM
As technology becomes central to the sports betting experience, many operators face challenges in delivering relevant and timely updates to bettors. According to a survey by Optimove Insights, 86% of bettors would opt out of receiving alerts if they found them irrelevant.
OptiLive addresses this issue by using AI-powered personalization to deliver alerts that align with individual betting preferences. For instance, if a bettor frequently wagers on a specific NFL team or player, OptiLive can send real-time notifications based on the live action, fostering greater engagement.
“Whether it’s a soccer fan being notified about thrilling goals or a tennis enthusiast updated on pivotal set wins, OptiLive avoids generic notifications, ensuring meaningful interactions that drive conversions.”
Additionally, OptiLive offers real-time data and insights to help operators optimize in-game bet pricing, further enhancing profitability.
Immediate Relevance for Gaming Operators
As gaming companies face increasing pressure from investors to improve margins and profitability, tools like OptiLive could play a vital role in achieving these goals. The high average spending by live bettors underscores the potential to boost player lifetime value through targeted, personalized messaging.
With its ability to merge real-time data, AI-driven insights, and seamless customization, OptiLive is well-positioned to transform the in-game betting landscape and provide operators with a powerful tool to engage their customers and maximize revenues.
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